Freddie has worked for Wieden + Kennedy for over 12 years. Before dragging his family over to Portland, he worked in the London office helping create some of the most revered campaigns in the network. He now runs Kentucky Fried Chicken overseeing provocative and entertaining ideas that have helped put KFC back on the map. His draconian education told him ‘there’s a way things are done’. He will spend the rest of his life trying to prove them wrong.