Born in London, raised on a farm, Freddie worked for Wieden + Kennedy for over 12 years. He moved between Portland and London, creating and overseeingĀ some of the most iconic and revered campaigns in the network. After moving to the Pacific Northwest and encountering new and different talent, he suddenly found himself learning and growing all over again. So from March 2020 he pledgedĀ toĀ get out from under the cushy wing of Dan Wieden, go freelanceĀ andĀ gain exposure to even more of thoseĀ people. TheĀ years in America gave himĀ a unique perspective on work and he now prides himself on working internationally.
He now spends the majority of his time as a full time director within DROOL (droolprods.com) and helps push other creative's work to be the absolute best it can be.
He currently resides in Berkshire, England with his wife, British daughter and American son. His draconian education told him āthereās a way things are doneā. He will spend the rest of his life trying to prove them wrong.
Stuff you should know if you want to freelance Freddie
šš»Whatās he good at?
Freddie does a lot of things pretty well and a few things really well. His specialty is generating ideas: Crazy ideas, funny ideas, dumb ideas, smart ideas. Give him an area to run in and heāll go all day (or night, depending on where you are in the world).
Freddie does a lot of things pretty well and a few things really well. His specialty is generating ideas: Crazy ideas, funny ideas, dumb ideas, smart ideas. Give him an area to run in and heāll go all day (or night, depending on where you are in the world).
šØArt Director or āļøCopywriter?
Heās an Art Director. He thinks visually but he does both.Ā He firmly believes you cannot be good at your job if you cannot do both. Heās got a Gold Lion for āScript Writingā to prove it.
Heās an Art Director. He thinks visually but he does both.Ā He firmly believes you cannot be good at your job if you cannot do both. Heās got a Gold Lion for āScript Writingā to prove it.
šš»Whatās he bad at?
Having given a preachy spiel about art directors being able to write, he holds his hands up and says he cannot write headlines or tag lines for shit.
Having given a preachy spiel about art directors being able to write, he holds his hands up and says he cannot write headlines or tag lines for shit.
š¬š§How does working abroadā¦ work?
It's 2020. Video conference and Google Docs reign. Additionally he can fly in for briefings, presentations and checkins but the majority of the work will be taken on remotely.
It's 2020. Video conference and Google Docs reign. Additionally he can fly in for briefings, presentations and checkins but the majority of the work will be taken on remotely.
š«Partners
Heās open to working with whoever but heās also got a great relationship with a bunch of preferred writer partners in New York, Portland and London.
Heās open to working with whoever but heās also got a great relationship with a bunch of preferred writer partners in New York, Portland and London.